Get your music on Spotify

Screen Shot 2015-09-01 at 12.35.33 PMGetting your music on Spotify is simple and easy.

We have deals in place with most labels around the world and a wide range of digital distributors and aggregators. So, whether you have a label deal or not, you can get your music up on Spotify and get paid for every one of your streams.

All of the music on Spotify is delivered by labels and distributors. Music cannot be directly uploaded to Spotify. This is to ensure that all of the music on Spotify is fully licensed and prevents illegal or unlicensed music from being uploaded by 3rd parties.

If you already have a deal with a label or distributor:

Spotify likely already has a deal with your label or distributor. All you need to do to get your music on Spotify is ask them to make your music available on Spotify. If you have only recently signed to them then it may take a few weeks for your music to be delivered to Spotify.

If you do not have a deal with a label or distributor:

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Don’t worry, you can still get your music on Spotify. We have deals in place with many companies who can deliver your music to us.

These services will handle the licensing and distribution of your music and will also administer the royalty payments that accrue from your streams on Spotify. There is usually a small fee or percentage cut involved in using these services.

Suggested Artist Aggregators:

Suggested Label Aggregators:



– Synchronize your release dates:

If your music is on services that monetize poorly, like Soundcloud and Youtube, then it should be on Spotify.

– Check your back catalog: 

Are all of your records on Spotify? Fans love browsing and playing through back catalog. It’s an excellent way to capitalize on music you have already sold in the past.

– Check for discography errors:

  • Does your music on Spotify have incorrect attributes? (Artist name, featured artist names, track title, album title, album art).
  • Is your content on the wrong page?

  • Has your music been uploaded to Spotify without your permission?

  • If yes to any of the above, please check out our FAQ section where you’ll find the solutions and appropriate next steps.


Grow Your Followers

Building followers on Spotify is a great way to drive more streams of your music, directly connect with our 75m users and give your fans a unique insight into your musical taste.

Spotify automatically generates email alerts and push mobile notifications to your followers whenever you release new music, helping to ensure they never miss any of your releases. Think of followers as an extension of your mailing list. The more followers you have, the more fans you can directly connect with.

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Encourage fans to follow

To grow your followers, encourage fans on your social networks to follow you on Spotify.  More followers = more streams of your music!

Let fans know that you’re on Spotify by adding links to your website, blog, and social media.

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The Spotify Follow Button

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Add a Spotify Follow Button to your webpage to make it even easier for your fans to follow you.

Users can click on the green Follow button and follow your Spotify artist page instantly. They’ll then receive e-mail, push mobile and in-Spotify notifications any time you release new music or share activity in Spotify.

For further information and to install the Follow Button, just click here.


Verify your Artist Page


Screen Shot 2015-09-01 at 3.54.12 PMSpotify verification allows you to claim your discography page by merging it with your user profile. 

Once verified you’ll receive the all important blue tick and acquire additional functionality including being able to share your playlists and listening habits directly with your fans, brand your playlists with images and descriptions and have automatic notifications go out to your followers whenever you release new music.


If you’re an artist with over 250* followers, getting verified is simple. Just follow these steps:


1.  Set up a Spotify profile

You’ll need a normal Spotify profile to get started. If you don’t already have a profile for the artist, you can create a free one by signing up with an email address here: Create Spotify profile.


2.  Ensure that you have 250 followers, then complete the Verification form

Once you’ve setup the profile and reached 250 followers, please complete the Spotify Verification Request form.  


* Don’t have 250 followers? Check out some examples of how other artists have successfully encouraged fans to follow them.


Still have questions? Be sure to check out our FAQ section

Update Your Artist Image

Spotify pulls all default artist images and biographies from the Rovi Database (the same database used by AllMusic). If you want to change your artist image, you can upload a new photo using Spotify Fan Insights — which is available to all artists and managers.

Just click the blue camera icon next to your artist name at the top of your dashboard to launch the image editor inside the Spotify desktop app.

Artist_Identity_Message_Joseph3png (1)If you’re an artist or manager and don’t have access to Fan Insights yet, you can request access here

If you’re unable to gain access to Fan Insights, you can also submit a change request using this form. Please give us 2 – 4 weeks to review and respond.


Playlists are a simple and powerful way to build your Spotify audience.

Thousands of artists are now using playlists to share their love of music, promote tours & releases and directly engage with their fanbase.

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How to create a playlist

  • In the left hand navigation bar, click ‘+ New Playlist’. Give your playlist a name and hit enter.

  • Search among millions of songs from Spotify’s catalog.

  • Add a song to a playlist by dragging & dropping the song into the playlist in the left hand navigation bar. N.B. When you add a track, the default setting automatically places it to the bottom of the playlist. You can reorganise tracks by dragging and dropping into the order of your choice.

  • Each new playlist is saved to your account and is accessible across your desktop, browser & mobile platforms.


Branding playlists

Once verified, you can make your playlists stand out by branding them with your own cover art and description. This can be done directly from the desktop client.



  • Click on the playlist image.

  • This will bring up options to change the playlist name, add an image and description.

  • Insert HTTP links to connect your website and socials.



Playlists In Action

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Leon’s Inspirations gives an insight into the musical taste of Leon Bridges.   






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Armin van Buuren brings his ‘A State of Trance’ radio show to Spotify with a daily updated playlist.






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One Direction use their ‘On the Road Again Set List’ to showcase their set list from their 2015 On The Road Again Tour.






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George Ezra’s Sunday Service is a weekly updated playlist. George uses his facebook page to inform fans of the updates and let them know the reasons behind the song choices. The description links fans to his debut album, Wanted On Voyage.





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Oh Wonder Radio Playlist features the band’s favourite tracks of the moment, updated on the 15th of each month. The band make use of the description field to link back to their other playlist, tour dates, website and socials.





These are just a few of the hundreds of ways you can promote your career and interact with your fans using Spotify playlists. Have an idea you want to tell us about? We’d love to hear about it, so let us know!

Share With Your Fans

Now that your profile is verified, how do you connect with your fans? Your verified Artist profile enables you to communicate with them directly by sharing your playlists with your Spotify followers and fans across your socials.


To set up your profile for sharing:

1. Go to the menu bar, click on Spotify, then Preferences.

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2. Uncheck the option to automatically make new playlists public.

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This enables you to shape a new playlist before making it visible to fans.

To Share to Facebook:

  • As we are currently unable to directly connect Facebook pages to Verified Spotify profiles, the best way to share to Facebook fan pages is to copy and paste a Spotify link directly onto the Facebook fan page.

  • Right click on the song, playlist or album, then click ‘Copy Track Link’.

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  • Paste the Track link into the ‘Status’ field on your Facebook page. The song, playlist or album info will display automatically.

  • Delete the link from the ‘Status’ field and add a personal message.

  • Click ‘Post’.

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To Share to Twitter:

  • Right click on the song, playlist or album, then click ‘Share’.

  • Add a comment that fans will see once the playlist or track is posted to your feed.

  • Ensure that only Twitter is selected.

  • Click ‘Share’.

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To Share to Tumblr:

  • Right click on the song, playlist or album, then click ‘Share’.

  • Add a comment that fans will see once the playlist or track is posted to your feed.

  • Ensure that only Tumblr is selected.

  • Click ‘Share’.

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Sharing In Action

Check out the below examples for how artists are informing fans about their new releases, playlists and Spotify chart positions as well as encouraging fans to follow, share their music and add the tracks to their own playlists.

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The Spotify Play Button

Add a Spotify Play Button to your web page so that users can listen to your Spotify playlists, tracks and albums without ever having to leave your site.

The Play Button is a short piece of code that can be embedded on any web page, allowing you to create a music player quickly and easily.

For further information and to install the Play Button, just click here.

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Add Tour Dates To Your Artist Page

Through Spotify’s Songkick integration, artists can get their tour dates to appear on their profile. Concerts will be shown to the user based on their geo location.

If you do not currently have your tour dates on Songkick you can go to Tourbox (tour date management platform) where you can start managing your Songkick artist page and edit dates (as well as sync all your other online profiles so you only have to enter once to publish everywhere).  Once your tour dates are on Songkick, they will automatically appear on your artist page.

Check out Songkick’s website or email for more information on the Spotify integration!

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Artist Merchandise on Spotify

Melanie MartinezPromote offers where your fans are…

Merchbar is the official partner for artist merchandise on Spotify and makes it easy to list your merchandise on Spotify. Merchbar has partnered with a large number of artists, merch companies, record labels and a wide range of distributors around the world. If you work with a merch company or your merch is managed by a label or distributor, Merchbar likely has an existing partnership with your merch provider – all you need to do is ask them to make your merchandise available on Merchbar.

If you manage your merchandise independently, not to worry — Merchbar has several options for listing your merchandise on Merchbar and Spotify. Click here to learn more about joining Merchbar.

If you have any issues or questions on integrating your merch with Merchbar you can contact them directly via this page:

Check Your Data

With over 75 million users and 1.7 billion hours of listening each month, Spotify has the largest, most engaged audience in the world.  This not only allows artists to interact with their fans in new and exciting ways, but also creates a wealth of information that can help artists and their managers make more informed decisions.

The About Page

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Spotify’s About Page provides context to artists and fans by surfacing top level data directly on the platform.  Stats are updated daily and include:

  • Monthly listeners (unique listeners who have played the artist in the last 28 days)
  • Followers
  • Top cities
  • Playlists in which users “discovered” the artist


Spotify Fan Insights

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Spotify Fan Insights (launched as a limited beta in November 2015), is a one-of-a-kind dashboard designed to help artists better understand key stats, such as:

  • Who their fans are, including demographic information.
  • Where their listeners are in the world (including top cities) and how this audience is evolving over time.
  • How their fan base is listening and their other music preferences
  • The level of passion and engagement of fans and how these behaviors differ between passionate and casual listeners.
  • What playlists their music is appearing on

We’re excited to get additional feedback from more artists as we continue to improve the product, and look forward to a broader launch in the coming months.  In the meantime, however, artists interested in learning more can request access here.   

Further Opportunities


Use the Spotify API to create unique and innovative marketing & promotional campaigns.

To get started, check out the user guide and tutorial.

Alesso created a bespoke campaign after of his latest album, Forever. Fans were encouraged to add tracks to a collaborative playlist. The more songs that were added, the faster the meter reached 100%, unlocking exclusive Alesso audio on Spotify!

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Radio shows

More and more artists are adding further context around their playlists by including spoken audio introductions. Simply record the clips, submit them via your label/aggregator, then drag and drop into your playlist.


It’s best to use a variation on your artist name for the audio clips. Billy Bragg uses Billy Bragg Radio Show, The Horrors use Radio Luminous.


Example shows

Liam Howlett’s Rebel Radio playlist features Liam Howlett from The Prodigy in conversation with Eddie Temple Morris, talking about the tracks that shaped his life and career.


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To celebrate the release of their album Luminous, The Horrors hosted a series of exclusive radio shows for Spotify: Radio Luminous.


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The Billy Bragg Radio Show introduces listeners to some of his favourite tracks, as well as uncovering some little-known musical gems from Spotify’s catalog of 30 million songs.


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Commentary albums

Commentary Albums, also known as a Track-By-Track, are a behind the scenes look into an album. It’s a great opportunity for artists to discuss the writing & recording, background stories, and more.


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