ScHoolboy Q’s Oxymoron had the biggest first-week release of 2014 with 3.3 million streams on Spotify and a #1 album in the US!
We’ve been working with Top Dawg Entertainment to give the album a big push across Spotify, and if the massive amount of streams is anything to go by, it’s worked!
Here’s some of the ways we’ve been promoting the record:
The Release was a Main Feature in the Spotify New Music Newsletter, which is sent out to Spotify users.
The album was added on the day of release in the Spotify Browse New Releases section and added to the New Releases on Spotify – US Playlist, which pings it to over 28,000 followers as soon as tracks are added.
Social media blitz from Top Dawg and Spotify with dedicated Instagram, Facebook and Twitter posts and social shares among fans!
— TopDawgEnt (@TopDawgEnt) February 27, 2014
Congratulations to ScHoolboy Q and Top Dawg Entertainment for an awesome first-week release!