We’re excited to announce that, from today, all artists can now list their merchandise within Spotify, for free!
In partnership with Topspin, you’ll now be able to display your t-shirts, vinyl, posters, bundles and other merchandise to all of your fans and followers on Spotify.
There are zero fees or commissions from Spotify or Topspin and you don’t need to change how you sell merchandise at all. ArtistLink links to your existing merchandise anywhere on the web and displays it on Spotify’s artist pages.
We’ve been testing this merchandise functionality with a number of artists over the last month and the response from fans has been fantastic. We’re really excited that Spotify’s 24 million music-loving users can now see merchandise and concerts while listening to their favorite artists, and that we, in turn, can provide additional revenue opportunities for artists of all sizes.
How does it work?
Merchandise listings within Spotify link to your existing merchandise anywhere on the web. That means that you don’t need to change how you sell merchandise, the Spotify listing simply points to your existing store.
First, you’ll need to create a Topspin ArtistLink account. When creating the account you’ll be asked which artists you wish to manage using the account. To ensure that only official representatives of an artist can manage the band Topspin will require you to verify your relationship to the artist either by connecting one of the artist’s social media accounts or by emailing Topspin.
Once you have been verified you can create your listing simply by adding an image, a title and a description alongside a URL to the item of merchandise in your store. Each listing will be moderated and approved to make sure it’s a legitimate merchandise offer. Once approved, the listing will show up on your artist page in Spotify, typically within 24 to 28 hours.
Up to 3 items of merchandise can be listed within Spotify at any given time. You can use the ArtistLink dashboard to manage your merch listings directly should you need to edit, remove or add a listing.
What does it cost?
Nothing. Neither Spotify nor Topspin take any fees or commissions and it’s free to create a Topspin ArtistLink account.
Is merchandise available everywhere?
Currently only users in the following english speaking countries will see merchandise listings within Spotify: U.S., U.K., Ireland, Australia, New Zealand, Denmark, Sweden, Norway and Iceland. We plan to roll our additional language support in the future. However, if you are an artist from a country that is not listed here you can still add your merchandise to Spotify and it will be shown in these countries.
How do I get started?
To get started you’ll need an ArtistLink account. You can then use the ArtistLink account to create your listings which will be shown in Spotify.
A Led Zeppelin merch listing within Spotify
Step 1: Sign up for a free ArtistLink account
Search for your artist and request access to manage their merchandise.
Step 2: Create your first merch listing by simply adding a title, a description, an image and a link to the item in your online merch store.
Step 3: Wait for your listing to be approved. (each listing needs to be approved by Topspin to ensure that listing is correctly formatted and the content is appropriate)
Keep track or manage existing listings in the ArtistLink dashboard
Once approved your merch listing will go automatically start showing on your artist page within Spotify
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