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Get your merchandise on Spotify

Get Your Merch on Spotify


Dear Readers,

We’re excited to announce that, from today, all artists can now list their merchandise within Spotify, for free!

In partnership with Topspin, you’ll now be able to display your t-shirts, vinyl, posters, bundles and other merchandise to all of your fans and followers on Spotify.

There are zero fees or commissions from Spotify or Topspin and you don’t need to change how you sell merchandise at all. ArtistLink links to your existing merchandise anywhere on the web and displays it on Spotify’s artist pages.

We’ve been testing this merchandise functionality with a number of artists over the last month and the response from fans has been fantastic. We’re really excited that Spotify’s 24 million music-loving users can now see merchandise and concerts while listening to their favorite artists, and that we, in turn, can provide additional revenue opportunities for artists of all sizes.


How does it work?

Merchandise listings within Spotify link to your existing merchandise anywhere on the web. That means that you don’t need to change how you sell merchandise, the Spotify listing simply points to your existing store.

First, you’ll need to create a Topspin ArtistLink account. When creating the account you’ll be asked which artists you wish to manage using the account. To ensure that only official representatives of an artist can manage the band Topspin will require you to verify your relationship to the artist either by connecting one of the artist’s social media accounts or by emailing Topspin. 

Once you have been verified you can create your listing simply by adding an image, a title and a description alongside a URL to the item of merchandise in your store. Each listing will be moderated and approved to make sure it’s a legitimate merchandise offer. Once approved, the listing will show up on your artist page in Spotify, typically within 24 to 28 hours.

Up to 3 items of merchandise can be listed within Spotify at any given time. You can use the ArtistLink dashboard to manage your merch listings directly should you need to edit, remove or add a listing. 


What does it cost?

Nothing. Neither Spotify nor Topspin take any fees or commissions and it’s free to create a Topspin ArtistLink account.


Is merchandise available everywhere? 

Currently only users in the following english speaking countries will see merchandise listings within Spotify: U.S., U.K., Ireland, Australia, New Zealand, Denmark, Sweden, Norway and Iceland. We plan to roll our additional language support in the future. However, if you are an artist from a country that is not listed here you can still add your merchandise to Spotify and it will be shown in these countries. 


How do I get started?

To get started you’ll need an ArtistLink account. You can then use the ArtistLink account to create your listings which will be shown in Spotify. 

Click here to get started!


A Led Zeppelin merch listing within Spotify 


Step 1: Sign up for a free ArtistLink account



Search for your artist and request access to manage their merchandise. 


Step 2: Create your first merch listing by simply adding a title, a description, an image and a link to the item in your online merch store. 


Step 3: Wait for your listing to be approved. (each listing needs to be approved by  Topspin to ensure that listing is correctly formatted and the content is appropriate) 


Keep track or manage existing listings in the ArtistLink dashboard


Once approved your merch listing will go automatically start showing on your artist page within Spotify  


Follow @SpotifyArtists on Twitter and sign up to the Artist Services Newsletter for regular updates on best practice, product updates, financial information and other useful information for artists and their teams.

  • alex forselius


  • You

    Finally bands can make money off their t-shirts while their music is being stolen.

    • http://SpotifyArtists.com/ Mark Williamson

      Sent from my phone

  • danieljoerg

    One thing I like about the Spotify Discover Feed is that it prompts me about upcoming Gigs by Bands I listen to. Rather than being able to buy merch I would love to just purchase tickets for shows right from within Spotify.

  • Till

    Great idea! But I’m on bandcamp. Can you tie them in as well?

    • shamal

      Yes absolutely, you can put in your merch on Bandcamp into ArtistLink, and it will show up in your Spotify artist profile page.

  • chissy

    Are retail rights needed to put up merch? Some artists have their own personal merch stores as well as stores with the labels. Can we get clarification on this?

    • http://SpotifyArtists.com/ Mark Williamson

      It depends on each individual artist’s situation. If you have the right to sell your own merch (as an artist) then you can link to your own merch store using ArtistLink. If your label is selling the merch you could link to the label merch store instead.

  • Kay

    I have recently submitted several artists merch links that were approved but after almost a week, still not live – even though it says they are in artist links dashboard. is this link for artists still working with spotify?

    • http://SpotifyArtists.com/ Mark Williamson

      Hi Kay,

      The merch can sometimes take a few days to show on Spotify. If you are still not seeing the merchandise after 10 days please use the Contact Us form in the top right hand corner of this website and tell us which artist page you’re submitting merch for and when you submitted it. (or click here: http://www.spotifyartists.com/contact-us/)


  • Curious

    So, when is the merch store going to available for the rest of the world ( France, Germany, etc) ?

    • http://SpotifyArtists.com/ Mark Williamson

      We’re working on this and hope to have more news soon.

  • Adrian

    can a merchandise provider signup and register multiple artist on their behalf (with their permission)?

    • http://SpotifyArtists.com/ Mark Williamson

      No, this can only be artists and their teams. However, please check out the blog post below regarding our new merch partner BandPage. BandPage do have agreements with merchandise providers so it may be worth contacting them if you have a lot of artists you want to do this for:


  • http://www.soundcloud.com/thedapperconspiracy Beninjamin

    We have merch on Society6…any chance we can link that in?

    Also, ArtistLink is “not accepting new members at this time”