The Spotify Artists Blog

How A Wildly Popular Playlist Expanded Avicii’s Reach on Spotify

To celebrate New Year’s Eve this year, Spotify and Avicii turned the popular Fresh Dance Tracks playlist into a 24-hour global One World Party with local shoutouts to individual regions, photos, video, and a new Avicii track exclusive to Spotify — a self-remix entitled “The Nights.”

The big idea: to give NYE partiers and dance music fans who wanted to put a professional in charge of their evenings the ultimate dance music for celebrating the last night of 2014, and the first morning of 2015.

Avicii’s New Years Eve One World Party playlist surely boosted partygoers’ spirits; it’s his job to amp up crowds all over the world, and he’s good at it. The takeover also boosted his overall visibility, impact, and playback on Spotify.

As reported by Billboard, “The Nights” climbed to #11 on Billboard’s Dance/Electronic chart (where, incidentally, another Spotify fave Mr Probz is number one), during the week ending January 4 in part on the strength of one million streams, 74 percent of which were on Spotify, leading the article to conclude, “Clearly, the playlist promo worked.”

Spotify listeners around the world streamed One World Party so much, and led to so much further discovery of his music, that Avicii reached his highest number of streams ever in a single day on Spotify, with a nearly 2x increase from his December average.

To ensure that these effects were due to his prominence on that playlist on New Year’s Eve, we compared his play spikes to those of comparable NYE party favorites. Sure enough, while their listens lifted to about a third more than normal, Avicii’s NYE boost was 2-3 times as significant. Searches for his music also increased more than it did for the other artists during the playlist takeover.

Part of the fun of these global playlist parties is that instead of their usual, regularly updated, programmed playlist, listeners find something different, in a fun way. In this case, EDM fans following Fresh Dance Tracks discovered a playlist curated by someone famous who is regularly featured on the playlist, following a nine-day countdown on the playlist page, and partied together into the new year. Listeners seemed to like it, as Billboard said. Listening to the playlist during the takeover was nine times higher than during the previous two weeks.

It was another great year in music. Ed Sheeran was the most-streamed artist in the world on Spotify and his album x was the most-streamed album. Eminem and Katy Perry were the most streamed male and female artists in the US, respectively, and “Happy“, Pharrell Williams’ modern ode to joy, was the most-streamed song of the […]

Meghan Trainor made history when her single “All About That Bass” splashed onto the Official Singles Chart in the UK a couple of months ago. This was even before her single went on sale, so she charted solely on the strength of her streaming numbers. Nobody had ever done that before. Should we be surprised? […]

Unfortunately ArtistLink (formerly Topspin) have decided to discontinue their merchandise integration with Spotify. This means that, as of today, any merchandise which was being distributed to Spotify artist pages via ArtistLink will no longer be displayed to users and artists will not be able to use ArtistLink to add new merchandise to Spotify. So if […]

In honor of the scariest holiday — okay, the only even slightly scary holiday, unless you harbor an irrational fear of Santa or the Bunny — Slipknot seized control of Spotify’s popular Rock Right Now playlist in celebration of this year’s Halloween. Their Playlist Takeover included original shoutouts and song dedications the band recorded to […]

Pink Floyd is back, with an epic, 21-track album called The Endless River. Spotify users everywhere have been listening to the album in droves, with over 12 million streams worldwide in the first week alone. The Endless River hit number one in the Official UK Album Chart in its first week, selling over 139K albums […]

The members of the Spotify Artist Services team are, first and foremost, music fans. We’re always looking for new music to add to our Spotify playlists and share with our friends and fellow music lovers. So every week we’ll post our favorite new tracks and albums here on the Spotify Artists blog and hope you […]

Check out the latest Spotify Top-50 and Spotify Viral-50 charts from all territories here.   Featured Album of the Week Pink Floyd - The Endless River Last week, a track from Pink Floyd’s new and purported final album The Endless River debuted at the top of the Global Viral-50. That was a sign of things to […]