Go back

Best Practice Vol. 1: Artist Verification

Hi and welcome to the first Spotify Artists blog on Best Practice.  

From followers and playlisting through to notifications and easy sharing, Spotify has a range of tools and features that artists can use to find and engage with fans. The Best Practice posts will explain these tools and help artists and their teams get the most out of them.

To kick things off, we’re looking at Verification; something that every artist on Spotify should be doing and a great place to get started.

What is verification on Spotify?

Verification makes your page official (giving you the all important blue tick!) and provides additional functionality for you to communicate with your followers on Spotify. With a verified account, every time you release new music, create a playlist or announce a concert nearby, your followers will receive notifications. You can also share your favourite tracks and let followers know what you’ve been listening to. See here for more info: Sharing.

How do artists get verified?

We require a little information from you to get verified, but don’t worry, it’s quick and simple. Just visit the ‘Get Verified and Followed’ section on our website for more information and a step by step process. 

For examples of verified profiles, check out the following artists on Spotify: 

Moby | Lorde | Haim | Frightened Rabbit | Banks | Ruen Brothers | Darlia | Hozier

 

Best Practices

 

Verification is just the start. There’ll be plenty more tips and tricks that we’ll be offering you over the coming weeks and months.

For regular news & updates, follow the Spotify Artist Services team on Twitter: @spotifyartists 

  • Mike W

    If you are verifying artists, why are there so many cases of similarly named artists lumped together as one? Not only do I get Follow notifications for the wrong artists, but it makes “related artists” a mess, as you are relating to multiple different music styles.

    Try for instance “Josephine” which contains a discography for at least three (maybe up to seven) different artists as though they were only one person. There are many other examples, plus cases where a single artist is split over multiple instances.

    This highlights the need for context-sensitive reporting of metadata errors in Spotify – something which has been asked for time and again. If you want to exemplify “best practice” in anything, that would be a good place to start.

    • http://SpotifyArtists.com/ Mark Williamson

      Hey Mike,

      Thanks for the feedback here. T

      he verification process does go some way to helping this as it starts a dialogue with the artist or their team and enables us to manually clean up these pages. In addition, we also have sections on this website with instructions for how to let us know about content errors (http://www.spotifyartists.com/guides/#update-your-content).

      I appreciate it would be a lot easier if this was all done automatically and we are working on ways to improve this (in fact we have improved it significantly already). However, the world of metadata is not a straight forward one and so there is lots of complexity to work through.

      Having said that, it’s an important challenge to take on for the good of both our users (who don’t want the confusion) and artists.

      Thanks again for the feedback,

      Mark
      Director of Artist Services

      p.s. Apologies this comment took a while to approve.

      • Mike W

        Hello Mark

        I’m quite aware of metadata issues, having been digitizing a large music collection for nearly twenty years.

        It’s not a lack of automation I’m talking about, but the lack of context-sensitive reporting of metadata errors. It seems this has been a Spotify Community Top 10 request for years now, and there’s been no progress. That you have to hunt around for a content form still is very inefficient, especially given the follow up emails from your support staff asking you for URIs. I wonder if Spotify’s public API would allow the creation of an add-on to do this, since it doesn’t seem to be on Spotify’s action list.

        Perhaps even more than this, I’m looking forward to progress on identifying and respecting composers of the music, who seem to be very much an afterthought in digital music services like Spotify. I’ve spoken to composers who cannot locate their own works on your system, because they are not credited, even though they appear credited on other services. I presume you get the same label metadata as the other services.

        regards
        Mike